Nripendra P. Rana* is a Professor in Marketing at the College of Business and Economics, Qatar University, Doha, Qatar. Previously, he was a Professor at the School of Management at University of Bradford, UK. His current research interests focus primarily on adoption and diffusion of emerging ICTs and digital and social media marketing. He has published >300 articles in a range of leading academic journals and conferences. He has co-edited five books on digital and social media marketing, emerging markets and supply and operations management. He has also co-edited special issues, organized tracks, mini-tracks and panels in leading conferences. He is an Associate Editor of International Journal of Information Management.