We are very excited to be at IAAPA Orlando this year! IAAPA has previously hosted numerous world record achievements, and we can’t wait to see what this year holds for us. Looking to create memorable and amazing in Orlando this year? Reach out a let’s make it happen ⭐ https://lnkd.in/dm8NjzDu
Guinness World Records
Entertainment Providers
London, England 56,750 followers
The global authority on record-breaking achievements since 1955.
About us
What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai. To date, our annual book has sold more than 155 million copies in 100 countries, while our TV shows are watched by over 750 million viewers annually. Online, our digital content has a reach of more than 8 Billion. Our in-house consultancy works closely with brands, businesses and organizations around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact. Whether you’re seeking a unique product launch idea, company endorsement, charity fundraising initiative or team-building day with a difference, we can help you create campaigns that truly make an impact. All we need from you is a brief, and we’ll provide the record-breaking ideas. To find out more, visit the Business Solutions pages of our website. Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.
- Website
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https://www.guinnessworldrecords.com/business-marketing-solutions/?utm_source=linkedin
External link for Guinness World Records
- Industry
- Entertainment Providers
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1955
- Specialties
- World Records, Publishing, Live Events, Marketing and Advertising, Digital, Licensing, PR, Good Cause Awareness, Experiential, Content creation, Brand awareness, Team building, Employee engagement, and Online Events
Locations
Employees at Guinness World Records
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🌈🧠 Lia Grimanis
CEO, Up With Women/Exponenti'Elles, Gym Class Flunkie, Guinness World Record Holding Strongwoman, Adventurer, Autistic
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Ali.S. Wehbi
Agile Project & Sports Consultant | IT Expert | Guinness World Record Ultra Runner & Dedicated Green Runner | Driving Performance with Data & Purpose
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Veronica Irons
Director of Digital Technology and IT
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Vidar Sie
Management Consultant
Updates
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#Throwback to when Volvo Trucks North America redefined the concept of product launch by introducing their new VNL truck model through a record-breaking attempt for the largest object unboxed at 21.95 m (72 ft). The silver truck was encased in a massive 80’ x 14’ x 18’ cardboard box with the official "unboxing" done by 4-year-old brand enthusiast Joel Jovine in Charlotte. ✅ This approach was the perfect demonstration of how emotional connection and creative thinking can elevate campaigns to new levels. Watch the full video here: https://lnkd.in/dpdafpX7
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Beautiful pictures were taken a few days ago of João Marinho Neto, the world’s oldest man, as he celebrated his 113th birthday in style with all his favourite people. João turned 113 on 5 October and marked the occasion with a party to remember. He believes that’s why he’s lived as long as he has, because his life is full of love. João's birthday cake had a message that read “o homem mais velho do mundo”, which translates to “the oldest man in the world”. These lovely pictures were shared with us by supercentenarian experts LongeviQuest and João’s family. https://lnkd.in/d7ZsrpFj
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Guinness World Records reposted this
Heading to GITEX 2025? Let’s discuss what makes your brand AMAZING!
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Zacatecas, Mexico, witnessed an incredible record with 17,601 participants gathering to create the world’s largest historical re-enactment at the Morismas de Bracho. The impressive feat was established by Secretaría de Turismo de Zacatecas y la Cofradía de San Juan Bautista Held at the foot of San Bernabé Hill, this tradition honours Saint John the Baptist and recreates theatrically the historical clashes reflecting Mexican heritage. Have you been part of a record attempt? Cherish that moment with our participant certificates ⭐ https://lnkd.in/e5iHUD-t
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Largest embroidery by a team 🪡 180.66 m² (1,944 ft² 87 in²) by Qixi Fest 🇸🇬 The embroidery was made in celebration of Singapore’s 60th year of independence and the third edition of Qixi Fest, a flagship initiative by Bridging Generations Pte Ltd to revive and reimagine one of Singapore’s eight traditional Chinese festivals. More than 600 participants of diverse ages and backgrounds spent over 10,000 hours crafting individual embroidery pieces through workshops held across Singapore.
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More amazing records to spotlight from World Expo Osaka during an incredible Bon Dance celebration! 🎉 A total of 3,946 participants from 62 countries gathered during "Osaka Week" for the largest Bon Dance (non-costumed) and most nationalities performing the dance simultaneously. Bon Dance traditionally honours ancestral spirits during Obon season but has evolved into a community celebration. The event was global and a beautiful display of cultural fusion. Many wore traditional clothing from their own countries instead of yukata, creating a stunning visual of cultures crossing boundaries through dancing in perfect sync. Are you looking to spotlight your events or community activities? Reach out and let’s have a chat ⭐ https://lnkd.in/dwcJWU-5
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Guinness World Records reposted this
This past weekend in Times Square, we brought the Make HStory campaign to life — amplifying awareness for those living with Hidradenitis Suppurativa (HS). In partnership with HS Connect and incredible patient advocates, we delivered a first-of-its-kind live activation that: 💜 Built the largest bandage ball ever created, symbolizing the daily reality of HS and earning recognition from Guinness World Records 💜 Saw patients model their scars with pride, turning strength into visibility. 💜 Elevated awareness for a community that deserves more understanding and support. I’m proud to work for UCB, where purpose and creativity come together to create real impact for patients. Also love that I get to do it with the best of the best! Logan Howard, MBA Tae O. Rhonda Peebles Brittany Blair Tiffany Crawford ★ Pharmaceutical Marketing Leader Nelly Khalil, MS Nicole Williams Tim Waters #MakeHStory #UCB #HSConnect #HidradenitisSuppurativa #PatientAdvocacy #PurposeDrivenWork #HealthcareMarketing
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The Long Corridor in Beijing's Summer Palace holds the record title for ‘’longest covered wooden corridor’’ in the world. Stretching an impressive 728 meters, this architectural masterpiece is divided into 273 sections by wooden crossbeams. What makes it even more impressive is the more than 10,000 hand-painted scenes covering the ceiling, crossbeams, and pillars featuring Chinese landscapes, folk tales, flowers, and birds. The entirely wooden corridor was first built in 1750 and was added to the UNESCO World Heritage List in 1998. Do you have a local tourism attraction you want the world to know about? Reach out and let’s have a chat. https://lnkd.in/dHE65499
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