Connect the Dots Clearly. Show direct alignment between program objectives and strategic goals. Use a simple, compelling narrative: Frame it as a strategic enabler, not a tactical initiative. Build Early Champions. Engage influential stakeholders or middle managers who can advocate upwards. Conduct 1:1s to gather input and address concerns before presenting to the full leadership team. Leverage trusted voices to create momentum and reduce resistance. Understand the Executive Agenda. Research their priorities: Know the organization’s mission, key initiatives, and pain points. Identify how your program supports top-line goals. Use the executive’s language—talk in terms of ROI, KPIs, and business outcomes.

✔️Start with business return statistics to project long term ROI ✔️Executive alignment of returns with tangible & non tangible benefits ✔️Program benefits realisation criteria process to be actively followed to show progressive progress towards business goals

Usually in such a case we have a brainstorming session to create the map and relationship between strategy, objectives, key results, goals, program benefits and KPIs, and the stakeholders that will be impacted positively or negatively with the Business Case we are building. Then during the session we will start the clear loud and clear discussion about the fears or the challenges that stakeholders may be afraid of. Then by facilitating the discussion and clearly stating the roadmap the visibility will be gained gradually for the program stakeholders. Result we will get all the linked for the strategic goals and benefits for the program how we will measure the progress, and the governance to ensure we have a clear value recognition

Understanding the executives' priorities and concerns. Prepare a compelling narrative that connects your program's benefits directly to the organization's strategic objectives, highlighting potential ROI and success stories. Engage stakeholders early in the process to gather insights and build trust. Use data and visuals to strengthen your case, making it easy for executives to see the value. Finally, maintain open communication and provide regular updates to ensure alignment remains a priority. This collaborative approach fosters commitment and drives organizational success.

To secure support from executives, it's important to understand their goals. Align the key results with their objectives and ensure that the plans are sustainable. This approach may provide the final push needed to secure project or program approval and move it into the charter phase.