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Last updated on Oct 3, 2024
  1. All
  2. Business Administration
  3. Small Business

You're faced with changing consumer preferences. How will you adjust your marketing plan to cater to them?

Are you ready to revamp your strategy? Dive into the conversation and share how you're adapting to new consumer trends.

Small Business Small Business

Small Business

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Last updated on Oct 3, 2024
  1. All
  2. Business Administration
  3. Small Business

You're faced with changing consumer preferences. How will you adjust your marketing plan to cater to them?

Are you ready to revamp your strategy? Dive into the conversation and share how you're adapting to new consumer trends.

Add your perspective
Help others by sharing more (125 characters min.)
46 answers
  • Contributor profile photo
    Contributor profile photo
    Benjamin James Collins

    Director

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    We noticed our audience cared more about values than discounts so we shifted fast. What worked: 1. Swapped generic ads for behind-the-scenes content about how we source products. 2. Asked followers what they wanted through polls and adapted offers in real time. 3. Made our messaging about shared values, not just sales. The more we listened, the more loyal they became. Trends change, but trust sticks.

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  • Contributor profile photo
    Contributor profile photo
    Hovhannes Shitikyan

    CEO & Founder at Solicy | Software Development | Toxic CEO

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    Consumers do not stay the same – and your strategy should not either. The key is to stay flexible, stay curious, and keep asking what really works. Here is how you can adjust: Listen to your customers – watch their behavior, not just their words Review your current plan and cut what no longer matches their needs Run small tests to find what content and channels resonate Focus on real problems your audience cares about solving Keep evolving – great marketing is never static Small shifts, done consistently, lead to big wins.

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    4
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    Contributor profile photo
    Eliane Melo

    Líder Administrativa e Financeira | Gestão de Pessoas e Processos | Redução de Custos | Tomada de Decisão | Performance e Crescimento

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    As preferências dos consumidores mudam e com elas, nossa forma de nos conectar também. O segredo? Escuta ativa, análise de dados em tempo real e agilidade para ajustar o plano de marketing com foco no valor entregue. Adaptar não é apenas mudar é evoluir com propósito.

    Translated
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    Contributor profile photo
    Claire Ward Houston

    A boutique freelance platform that connects organizations with hand-picked freelancers, ready to make an immediate impact.

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    I know this is so old school - but literally pick up the phone and speak with them and listen to what resonates, what they're challenges are, what they need and whats the gap in the market. One hour on the phone with current or prospective customers will tell you more than ten hours behind a sequencer.

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    2
  • Contributor profile photo
    Contributor profile photo
    Fabricio Sangenetto

    Marketing Director Director of Growth, Head of Marketing and Sales E-commerce & Embedded | B2B, B2B2C, | Digital Transformation & Strategy | Driving Revenue, Leading High-Performance Teams

    • Report contribution

    Facing shifting consumer preferences? Agility is key! 🔑 Listen actively: Use social listening & feedback to understand evolving needs. Analyze data: Identify trends and patterns in consumer behavior. Adapt quickly: Revise your marketing plan to align with new preferences. Personalize experiences: Tailor your messaging and offers to resonate with your audience. Test & optimize: Continuously monitor performance and make adjustments as needed. #marketing #consumerbehavior #strategy #adaptation #business

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    2
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