How can you successfully implement an innovation management framework in smart tourism and hospitality?
Innovation is crucial for the tourism and hospitality industry, especially in the era of digital transformation and smart destinations. However, innovation is not only about creating new products or services, but also about managing the process of generating, selecting, implementing, and evaluating ideas. That's why you need an innovation management framework, a set of tools and methods that can help you foster a culture of innovation, align your goals and strategies, and measure your outcomes and impacts. In this article, you will learn how to successfully implement an innovation management framework in smart tourism and hospitality, following six steps.