Ensure accessibility by auditing your distribution channels for barriers, such as poor mobile compatibility or lack of alternative formats. Some of these features include closed captions, the transcripts, and the high contrast image feature. You need to seek feedback regarding usability from diverse users. When starting a campaign I added captions for all video content, increasing reaction by 20%. Accessibility should then be made a team goal and even educate members on how it could be accomplished most effectively with parameters put in place to measure achievement.

One way I make my content plan more accessible is through closed captions in the video content and alt texts. It's absolutely important to make sure that the content that is being sent forward is accessible to everyone and not just a set group of people.

Para enfrentar problemas de acessibilidade no seu plano de distribuição de conteúdo de forma eficaz, é essencial implementar práticas inclusivas desde o início. Certifique-se de que todos os materiais digitais estejam compatíveis com padrões de acessibilidade, como o WCAG (Web Content Accessibility Guidelines). Use descrições alternativas (alt text) para imagens, legendas para vídeos e formate o texto de maneira que seja legível por leitores de tela. Teste seu conteúdo com ferramentas de acessibilidade e envolva usuários com deficiência no processo de feedback para identificar e corrigir possíveis barreiras. Com essas práticas, você garante que seu conteúdo seja acessível a todos os públicos.

First of all, we need to see who our audience is in order to prioritize access. It is true that any of the best forms on the web should be accessible to all visually and hearing impaired audiences. But if we have detailed information about the features of our contacts, we can ignore the access to partial items. Of course, my own suggestion as an SEO expert is that paying attention to the smallest things on the site will bring us the most traffic and affect the ranking.

- Review and follow accessibility guidelines (e.g., WCAG) to ensure content is accessible to all users. - Use clear, simple language and avoid jargon to improve readability. - Add alt text for all images and ensure videos have captions or transcripts. - Ensure your website and content are mobile-friendly and easy to navigate. - Regularly test your content with accessibility tools and real users to identify issues. - Provide multiple formats of content (e.g., text, audio, video) to cater to different needs. - Educate your team on the importance of accessibility and integrate it into your workflow.