As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. I am also the author of eight young adult and adult romance novels with Macmillan, including TWEET CUTE, THE BREAK-UP PACT, and YOU HAVE A MATCH, which was a Reese’s Book Club pick. You can find me posting way too much about dessert, books, and New York City at dilemmalord on Instagram, pitch me at emma.lord@buzzfeed.com, and find me in spirit at any local Taco Bell.
You're about to achieve Peak Cozy, thanks to these cult-fave wide leg sweatpants and this decadent pistachio butter.
You're welcome in advance for the way this "colossal bubble" mascara is going to blow your mind.
Now you can snap up this new cult-fave "glaze" balm and cheap swap for the Lululemon "Swift" pant before everyone else catches on ...
Your neurons might be like 😬😬😬, but after you try this reverse coloring book and weighted eye mask, they'll be like 😌.
All your button-clicking fingers will be racing to see who can add this FridgeTok-famous meat and cheese keeper to your cart first.
Everyone's going to be begging you to drop some links when they see your retro-style shades and this gorgeous Anthropologie-inspired throw blanket.
This pore-blurring powder and cult-fave creamy coconut rollerball are so good that you'll have to throw the word "gatekeep" right out the window.
This "holy grail" seamless underwear doesn't show, doesn't ride up, and is so affordable you'll stock up on a whole drawer full.
This adorable library card-shaped pillow and "whipped cream" sunscreen truly have no equals.
Truly, there's no person alive who doesn't need a *checks list* judgmental porch frog and a *checks list again* set of Goldfish-shaped fridge magnets.
Everybody begrudgingly say, "thank you, TikTok," for this magical $5 foot-peeling spray and game-changing nausea relief inhaler.
This new "smushy" soft matte lip balm and colorful retro-style camping rocker are truly delightful sights to behold.
But if you did, then you should know that this $7 alternative to the $25 Black Honey lippie and this $4 alternative to the $65 Pink Sugar perfume are soooo worth the hype.
Life is too short not to jazz it up with a judgmental porch frog and slanted wineglasses in every color.
This no-scrub shower cleaner and TikTok-beloved "flat" claw clip will take you one step closer to evil genius status.
This new holy grail curl brush and magical pore-blurring powder already got their invites, so you better not be late.
Helloooooo there cheap Hoka alternatives and "choco musk" perfume. Nice of you to join us.
Right now, these lil' Lego botanicals, this holy grail curl brush, and this K-beauty exfoliant are alllll the rage.
Now you can snap up this new cult-fave "glaze" balm and cheap swap for the Lululemon "Swift" pant before everyone else catches on ...
Truly, there's no person alive who doesn't need a *checks list* judgmental porch frog and a *checks list again* set of Goldfish-shaped fridge magnets.