Charting a Course for Media’s Next Frontier

The media and entertainment landscape is shifting fast—audiences are scattered, ad spend is unpredictable, and data lives in too many silos. The result? Rising costs, shrinking attention, and more pressure than ever to do more with less.

The report “Agentforce: Media’s Next Frontier” from Salesforce dives into how data and AI are reshaping media—from powering smarter workflows to unlocking new ways to engage audiences and grow revenue. Discover how unified data and AI-driven strategies can transform media operations, helping teams deliver more relevant experiences, streamline workflows, and unlock new opportunities for growth.

Insights include:

• Data integration gap: Just 18% of media companies have fully integrated data, leaving most struggling to get the full value from AI.
• Engagement edge: Personalization isn’t optional anymore—it’s the key to loyalty, retention, and long-term revenue.
• Ad sales shift: AI agents are streamlining the complex sales process and enabling hyper-targeted, higher-value campaigns.

Unlock a new approach to audience, content, and monetization. Download the report.