Dari UJB untuk Padukuhan Kemusuh: Meningkatkan Potensial dan Kemampuan Masyarakat dalam Upaya Memajukan UMKM Setempat untuk Menyongsong Dampak Adanya Ruas Jalan Tol Yogyakarta-Bawen

Fauzan Rayyan Zukair; Alfina Windarningrum; Natalya Nustelu; Retniana Bau; Marthinus Rudy Loimera; Fredy Tatogo; Rudolof Tenau; Luchio Alesandro Mbaga; Deri Andri Simbolon; Ari Ahmad Syukuri; Danang Sunyoto

doi:10.62951/masyarakatmandiri.v2i3.1839

Authors

Fauzan Rayyan Zukair Universitas Janabadra Yogyakarta
Alfina Windarningrum Universitas Janabadra Yogyakarta
Natalya Nustelu Universitas Janabadra Yogyakarta
Retniana Bau Universitas Janabadra Yogyakarta
Marthinus Rudy Loimera Universitas Janabadra Yogyakarta
Fredy Tatogo Universitas Janabadra Yogyakarta
Rudolof Tenau Universitas Janabadra Yogyakarta
Luchio Alesandro Mbaga Universitas Janabadra Yogyakarta
Deri Andri Simbolon Universitas Janabadra Yogyakarta
Ari Ahmad Syukuri Universitas Janabadra Yogyakarta
Danang Sunyoto Universitas Janabadra Yogyakarta

DOI:

https://doi.org/10.62951/masyarakatmandiri.v2i3.1839

Keywords:

KKN-T, MSMEs, Community Empowerment, Digitalization, Kemusuh Hamlet

Abstract

The 2025 Thematic Community Service Program (KKN-T) of Group R2 from Janabadra University Yogyakarta was carried out in Kemusuh Hamlet, Banyurejo Village, Tempel Sub-district, Sleman Regency. The main objective of this program was to develop the potential and enhance the capabilities of the local community in managing Micro, Small, and Medium Enterprises (MSMEs), particularly in response to the economic impacts of the ongoing construction of the Yogyakarta–Bawen toll road near the area. Through a participatory approach and methods such as field observation, needs analysis, and solution implementation, the students aimed to empower the community to adapt to future economic changes. Key programs included training in financial management, digital wallet creation, product and packaging design, and the use of Google Maps for business promotion. The results showed improvements in awareness, skills, and readiness of the community to manage their businesses independently and remain competitive in the digital era.

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