Levy et al., 1983 - Google Patents

Formulating push marketing strategies: A method and application

Levy et al., 1983

Document ID
3237136257378307975
Author
Levy M
Webster J
Kerin R
Publication year
Publication venue
Journal of Marketing

External Links

Snippet

“Push” marketing strategies can create additional profit opportunities within the marketing channel. This paper describes a method that provides marketing managers with information on the profit impact of various marketing mix strategies. A study is described in which high …
Continue reading at journals.sagepub.com (other versions)

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