JP4551113B2 - Code embedded image recording method and apparatus, and system thereof - Google Patents

Description

  The present invention relates to a code-embedded image recording method, apparatus, and system for recording, for example, a bar code with an advertisement on a target article.

Conventionally, a method using a bar code has been widely used as a method for recording information. As a method of giving advertisement-related functions to this barcode, a barcode can be printed on a part of an advertisement such as a flyer, and a predetermined server can be accessed by reading this barcode. Proposals have been made that more detailed advertising information can be obtained from the homepage provided.
(See Patent Document 1).

JP 2002-072942 A JP 2002-108740 A

  However, the use of such barcodes allows consumers to view advertisement content that cannot be placed on advertising media such as flyers by accessing the homepage from the barcode printed on the advertising media. It was only an increase in the amount of advertisement information that could be acquired.

  Therefore, using bar codes did not lead to new customer development, nor was it possible to narrow down the target consumer group.

  In view of the above problems, the present invention proposes a code-embedded image recording method and apparatus and system for recording information on articles that enable advertisements with a narrower consumer group and new advertisements. It aims to improve the satisfaction of consumers who want to know information about goods while providing a medium.

In the present invention, an advertisement request from an advertiser is received by an advertisement request receiving server, and a plurality of detailed information of the target article to be recorded on the target article by the code generation means of the code embedded image recording device is respectively patterned to form a matrix type A plurality of two-dimensional barcodes, and the advertisement logo mark of the advertiser who made the advertisement request using the communication device by the control device of the code-embedded image recording device is stored from the storage device of the advertisement request receiving server or the e-mail The logo is acquired by setting a plurality of barcode-embedded areas allowing the incorporation of a plurality of two-dimensional barcodes so as not to protrude from the colored portion of the advertising logo mark by the control device of the code-embedded image recording device. Template data is created, and the above two-dimensional barcode is added to the barcode incorporation area of the logo template data by means of code incorporation image generation means. The code sets write the detailed information to perform the built-in using all of the plurality of the detailed information that is the two-dimensional bar code is obtained by fitting synthetic the land pattern of the advertising logo mark if the sky in the bar code sets write area A code-embedded image recording method or apparatus for generating an image and recording the code-embedded image on a target article so as to be visible by a recording means.

  The advertisement request receiving server includes a computer capable of receiving an advertisement request, such as a WEB server that receives an advertisement request from a home page, a POP server that receives an advertisement request by e-mail, and the like.

  The two-dimensional barcode includes a matrix type two-dimensional barcode.

  The code generation means includes an arithmetic means such as a CPU or MPU that executes a process of creating the code based on information.

  The image includes a proper image such as a logo mark image or a mascot image, and includes a monochrome binary image, a gray scale image, or a color image.

  The code-embedded image generating means is an arithmetic means such as a CPU or MPU that executes a process of incorporating the code into a predetermined portion set in advance or an arbitrary portion set arbitrarily in the prepared image or the created image. Including the configuration.

  The recording means is a means capable of recording an image, such as a printing means for printing with a predetermined ink, a laser irradiation device for printing a pattern with a fine laser, or a marking means for marking a target article for recording information. Including configuring.

  The target article includes a variety of articles such as fruits and vegetables such as vegetables and fruits, electronic substrates and electronic devices, plastic molded articles, advertisements, books, and stationery.

With the above configuration, an image incorporating a code can be recorded on a target article so as to be visible, and for example, an advertisement image with a barcode can be printed.
In this case, it is possible to cover the cost increase by attaching the code with the advertising volume revenue. Therefore, detailed information about the target article can be provided to the consumer of the target article by a code, and a company or the like who desires an advertisement can advertise with an image to the consumer layer of the target article.
In addition, it is possible to automate the order placement of advertisement placement, and to ensure the accuracy of the advertisement placement contract.

The present invention is also a code built-in image recording system comprising a code built-in image recording device for recording a code built-in image and an advertisement request receiving server for receiving an advertisement request from an advertiser, the code built-in image recording system In the image recording device, a plurality of pieces of detailed information about the target article are respectively patterned to generate a plurality of matrix-type two-dimensional barcodes, and an advertisement logo mark of the advertiser who has made the advertisement request is displayed in the advertisement. A means for obtaining from the storage device or e-mail of the request reception server , and a plurality of barcode embedded areas that allow incorporation of a plurality of two-dimensional barcodes so as not to protrude from the colored portion of the advertisement logo Means for creating template data, and the two-dimensional barcode is incorporated into the barcode incorporation region of the advertisement logo mark to Code sets the detailed information by using all of the plurality of the detailed information that is based on the bar code to produce a fitting synthesized code sets write image background pattern of the advertising logo if empty the bar code sets write region A code-embedded image recording system including a built-in image generation unit and a recording unit that records the code-embedded image on a target article so as to be visible can be provided.

  Thereby, a system in which a plurality of advertisers and a plurality of target product producers and target product sellers can participate is provided, and the satisfaction of the user can be improved.

As an aspect of the present invention, a plurality of at least one of the advertisement logo mark and the target article may be stored, and at least one of the advertisement logo mark and the target article may be allowed to be searched . In this case, it is possible to browse the target articles that can be advertised and browse advertisements that are desired to be advertised, so that the search can be easily performed and the advertisements can be accurately placed on the target articles.

  By this invention, the advertisement which narrowed down the consumer layer by selecting the target article to be advertised by the image becomes possible, and at the same time, the information on the target article is recorded and the target article, producer, seller, advertiser, Alternatively, it is possible to provide information on a plurality of combinations of these to consumers and the like.

An embodiment of the present invention will be described below with reference to the drawings.
First, the system configuration of the barcode embedded logo writing system 1 will be described together with the system configuration diagram shown in FIG.

  The barcode embedded logo writing system 1 connects the advertiser server 10, the producer server 20, the advertising contract server 30, the advertiser operation terminal 40, the producer operation terminal 50, and the consumer operation terminal 60 to the Internet 3. Prepared.

  The advertiser server 10 stores a WEB server program and homepage data, and the advertiser provides a homepage for the advertiser.

  The producer server 20 stores a WEB server program and homepage data, and is a server where the producer provides his / her homepage.

  The advertising contract server 30 stores a WEB server program, an SMTP server program, homepage data, and a contract information database. The advertising contract server 30 is a producer that recruits other companies' advertisements for its products, and an advertiser who wants to place advertisements on other products. Execute a contract with

  The advertiser operation terminal 40 stores a browser program and an electronic mail program, and executes access to the advertising contract server 30 and transmission / reception of electronic mail.

  The producer operation terminal 50 stores a browser program, an e-mail program, a barcode embedded logo creation program, a barcode embedded logo writing program, and a barcode database, and creates a barcode embedded logo. A process of writing on the article is executed.

  The consumer operation terminal 60 stores a browser program, an e-mail program, and a barcode reading program, reads the data written in the barcode portion of the barcode embedded logo, and the advertiser server 10 based on this data. Access to the producer server 10 is executed.

  With the above system configuration, the advertiser accesses the advertising contract server 30 using the advertiser operation terminal 40, and the producer accesses the advertising contract server 30 using the producer operation terminal 50 to Contracts can be made on the Internet 3.

  The producer writes the barcode-embedded logo 105 on the article 5 using the producer operation terminal 50 and ships it to the shelf 4 of the sales store, and the consumer can purchase it.

  The consumer who has purchased the article 5 can be aware of the advertisement by looking at the barcode-embedded logo 105 written on the article 5, and the consumer-operated terminal 60 can be used to display the barcode-embedded logo 105. Each homepage can be browsed by accessing the advertiser server 10 and the producer server 20 based on the recorded data.

  Next, the configuration of the advertising contract server 30 will be described with the block diagram shown in FIG.

  The advertising contract server 30 includes a control device 31, a storage device 32, an input device 34, a display device 35, and a communication device 36 connected to a bus 33.

  The control device 31 includes a CPU, a ROM, and a RAM, and executes various control processes according to a program stored in the ROM and a program stored in the storage device 32.

  The storage device 32 includes a hard disk for storing necessary programs and data, and allows the control device 31 to write and read programs and data. It also stores a WEB server program (PG) for functioning as a WEB server, an SMTP server program for functioning as an e-mail transmission server, homepage (HP) data, and a contract information database (DB).

  Here, the contract information database is composed of advertiser recruitment data and product recruitment data, and each data is composed of the following components.

  Advertiser recruitment data includes recruitment period, product name, product characteristics, product type / specification, product introduction information, shipping / sales area, shipping / sales quantity, product sales price, consumer group, advertising unit, product photo, exhibitor name , Exhibitor address, exhibitor telephone number, exhibitor e-mail address, registration date and time, and registered advertiser.

  Product recruitment data includes recruitment period, desired product, desired product characteristics, desired sales area, desired quantity of ads, desired consumer demographics, advertising logo, advertiser name, advertiser address, advertiser phone number, advertiser email address , Registration date and time, and registered producers.

  The input device 34 is composed of a keyboard and a mouse, and allows the user's operation input such as data input for conversion to the barcode-embedded logo 105 by transmitting the input signal to the control device 31. .

  The display device 35 is configured by a CRT display or a liquid crystal display, and displays a necessary screen such as a data input screen under the control of the control device 31.

  The communication device 36 is composed of a LAN card, and executes data communication with the advertiser operation terminal 40 and the producer operation terminal 50 via the Internet 3 (FIG. 1) under the control of the control device 31.

  With the above configuration, the advertising contract server 30 can manage advertiser recruitment data and product recruitment data, search for advertiser recruitment data from the advertiser operation terminal 40, product recruitment, and product recruitment from the producer operation terminal 50. Necessary data communication such as data search and advertisement recruitment can be allowed.

  It is well known that the advertiser server 10 and the producer server 20 described above may be configured by a control device, a storage device, a display device, and a communication device, like the advertising contract server 30.

  Next, the structure of the producer operation terminal 50 is demonstrated with the block diagram shown in FIG.

  The producer operation terminal 50 includes a control device 51, a storage device 52, an input device 54, a display device 55, a communication device 56, and a printing device 57 connected to the bus 53.

  The control device 51 includes a CPU, a ROM, and a RAM, and executes various control processes according to a program stored in the ROM and a program stored in the storage device 52.

  Browser program for browsing the homepage, e-mail program for sending and receiving e-mail, barcode built-in logo creation program for creating barcode built-in logo, barcode built-in logo writing program for writing barcode built-in logo, and It also stores a barcode database.

  The barcode database is composed of barcode data. This bar code data is data to be written on the article 5 as a bar code. A data content, A content 1, A content 2, A content 3, B data content,..., A, B, C, D Each type of data is organized and stored as data contents, contents 1, contents 2, and contents 3, respectively.

  The input device 54 is composed of a keyboard and a mouse, and allows the user's operation input such as data input to be converted into the barcode-embedded logo 105 by transmitting the input signal to the control device 51. .

  The display device 55 is configured by a CRT display or a liquid crystal display, and displays a necessary screen such as a data input screen in accordance with the control of the control device 51.

  The communication device 56 is configured by a LAN card, and performs data communication with the advertiser operation terminal 40 and the producer operation terminal 50 via the Internet 3 (FIG. 1) under the control of the control device 51.

  The printing device 57 is an inkjet printer that prints a barcode-embedded logo on an article. The ink used for printing is composed of fibrous ink that is harmless even if eaten by humans.

  With the above configuration, the barcode embedded logo can be printed on the article at the producer operation terminal 50.

  Next, the structure of the consumer operation terminal 60 is demonstrated with the block diagram shown in FIG.

  The consumer operation terminal 60 includes a control device 61, a storage device 62, an input device 64, a display device 65, a communication device 66, and a reading device 67 connected to the bus 63.

  The control device 61 includes a CPU, a ROM, and a RAM, and executes various control processes according to a program stored in the ROM and a program stored in the storage device 62.

  The storage device 62 includes a hard disk for storing necessary programs and data, and allows the control device 61 to write and read programs and data. A browser program for browsing a home page, an e-mail program for sending and receiving e-mails, and a barcode reading program for reading a barcode of a barcode embedded logo are stored.

  The input device 64 is composed of a keyboard and a mouse, and transmits the input signal to the control device 61 so that the user's operation such as data input for conversion into a barcode to be incorporated into the barcode embedded logo 105 is performed. Allow input.

  The display device 65 is composed of a CRT display or a liquid crystal display, and displays a necessary screen such as a data input screen in accordance with the control of the control device 61.

  The communication device 66 is configured by a LAN card, and executes data communication with the advertiser operation terminal 40 and the producer operation terminal 50 via the Internet 3 (FIG. 1) under the control of the control device 61.

The reading device 67 is an ink jet printer that prints a barcode-embedded logo on an article. The ink used for printing is composed of fibrous ink that is harmless even if eaten by humans.
With the above configuration, a barcode-embedded logo in which a barcode is incorporated into an advertisement desired by the advertiser can be printed on the article 5 that is a product.

Next, processing for executing product recruitment, advertisement solicitation, contract establishment, etc. executed by the advertising contract server 30 will be described with the processing flow diagram shown in FIG.
When the advertising contract server 30 is accessed by the advertiser operation terminal 40 or the producer operation terminal 50, the advertising contract server 30 displays the top menu screen shown in the screen image diagram of FIG. 6 on the browser screen of the accessed terminal (40, 50). 81 is displayed (step n1).

  When the top menu screen 81 is displayed, appropriate authentication such as user authentication using an ID and a password or user authentication using a MAC address is performed, and processing is performed in a state where an accessing person can be specified.

  When the explanation link button 81a described as “About the barcode embedded logo” is clicked on the top menu screen 81 (step n2), an explanation screen (not shown) is displayed (step n3). In this explanation screen, a detailed explanation about the barcode-embedded logo, such as the fact that the logo mark can be used as an advertisement, is displayed and provided by the Q & A method or the like.

  When the product search link button 81b described as “Search for products to be advertised” is clicked on the top menu screen 81 (step n4), a product search process to be described later is executed (step n5).

  When the product recruitment link button 81c described as “recruiting a product to be advertised” is clicked on the top menu screen 81 (step n6), a product solicitation process described later is executed (step n7).

  When the advertiser search link button 81d described as “Search for an advertiser” is clicked on the top menu screen 81 (step n8), an advertiser search process described later is executed (step n9).

  When the advertiser recruitment link button 81e described as “recruit advertisers” is clicked on the top menu screen 81 (step n10), an advertiser recruitment process described later is executed (step n11), and the process is terminated.

  With the above operation, the advertiser can search for a product that can advertise an advertisement and request an advertisement placement or recruit a product that advertises the advertisement. In addition, the product producer can search for an advertiser who wants to advertise the product, or recruit an advertiser who places an advertisement.

  Next, the product search process (step n5 in FIG. 5) will be described with reference to the process flowchart shown in FIG.

  When the product search process is started, a product list display screen 82 shown in the screen image diagram of FIG. 8 is first displayed on the browser screen (step p1).

  Here, on the product list display screen 82, products for which advertisements can be posted are listed as a product list 82a, and new products are marked with a New mark for easy understanding.

  In addition, the text content displayed as the product list 82a is a part of the information important to the advertiser extracted from all information related to the product, such as the product name and the sales location.

  When any product in the product list 82a is clicked and selected (step p2), the product detailed information display screen 83 shown in the screen image diagram of FIG. 9 is displayed on the browser screen (step p3).

  On this product detailed information display screen 83, detailed information 83a that could not be displayed on the product list display screen 82 is displayed together with a product photo 83b.

  When the return button 83d is clicked, the process returns to step p1 to return to the list display (step p4), and when the advertisement insertion request button 83c is clicked, the clicked advertiser is registered in the advertiser recruitment data in the contract information database. (Step p5).

At this time, a message to the effect that an order for placing an advertisement is received by e-mail is sent to the producer of the selected product (step p6), and the process is terminated.
If the return button 83d is clicked in step p2, the product search process is terminated as it is.

  With the above operation, the advertiser can search for a product that can be used for placing an advertisement, and can apply for placement when the desired product is found. Since the displayed product information includes customer segments, product characteristics, and the like, it is possible to perform efficient advertising by targeting a customer segment that suits the company image or a customer segment that the company wants to develop.

  Next, the product solicitation process (step n7 in FIG. 5) where the advertiser places a product solicitation will be described with reference to the process flow diagram shown in FIG.

  In this merchandise soliciting process, a merchandise solicitation information input screen 84 shown in the screen image diagram of FIG. 11 is first displayed on the browser screen (step r1).

  On the product offer information input screen 84, a text box 84a that allows character input to each item that needs to be input, and an attached image selection screen for selecting an attached image from image data in the operation terminal (40, 50) are opened. An attached image selection button 84b, a registration button 84c, and a cancel button 84d are provided.

  When data is entered in the text box 84a and the registration button 84c is clicked (step r2), the data entered in the text box 84a is registered in the product offer data in the contract information database of the advertising contract server 30 (step r3). .

  If the cancel button 84d is clicked in step r2, the product recruitment process is terminated as it is.

  Through the above operation, the advertiser can input the condition of the product for which the advertisement is desired to be posted, and can solicit the product by presenting the condition.

  Next, the advertiser search process (step n9 in FIG. 5) will be described with reference to the process flowchart shown in FIG.

  In the advertiser search process, first, as shown in the screen image diagram of FIG. 13, an advertisement recruitment list display screen 85 is displayed on the browser screen (step s1).

  Here, on the advertisement solicitation list display screen 85, advertisers who wish to publish advertisements are listed as an advertisement solicitation list 85a, and new advertisements are marked with a New mark for easy understanding.

  In addition, the text content displayed as the advertisement recruitment list 85a is a partial excerpt of the conditions desired by the advertiser from all information related to the product, such as the desired product name and the recruitment period.

  When any advertisement offer in the advertisement offer list 85a is clicked and selected (step s2), the advertisement offer detailed information display screen 86 shown in the screen image diagram of FIG. 14 is displayed on the browser screen (step p3).

  On this advertisement solicitation detailed information display screen 86, detailed information 86a that could not be displayed on the advertisement solicitation list display screen 85 is displayed together with an image 86b of a logo mark serving as an advertisement.

  When the return button 86d is clicked, the process returns to step s1 to return to the list display (step s4). When the registration button 86c is clicked, the clicked producer is registered in the product offer data of the contract information database (step s4). s5). The producer who performed the click is specified by the login information using the ID and password when the top menu screen 81 is displayed (step n1 in FIG. 5).

After this registration, the fact that there has been an application for an advertisement order is sent to the selected advertisement recruiting advertiser by e-mail (step s6), and the process is terminated.
If the return button 86d is clicked in step s2, the advertiser search process is terminated as it is.

  Through the above operation, the producer can search for the recruitment of the products to be advertised, and can apply for an order for the publishing when his / her products meet the conditions desired by the advertiser. Since the displayed product recruitment information includes an advertisement quantity, an advertisement logo mark, and the like, it is possible to narrow down to a logo mark or the like that matches the image of the company's product and receive an order for only a preferable advertisement.

  Next, an advertiser recruitment process (step n11 in FIG. 5) in which a producer recruits advertisers will be described with reference to a process flow diagram shown in FIG.

  In this advertiser recruitment process, first, an advertiser recruitment information input screen 87 shown in the screen image diagram of FIG. 16 is displayed on the browser screen (step u1).

  In the advertiser recruitment information input screen 87, a text box 87a that allows character input to each item that needs to be input, and an attached image selection screen for selecting an attached image from image data in the producer operation terminal 50 are attached. An image selection button 87b, a registration button 87c, and a cancel button 87d are provided.

  When data is entered in the text box 87a and the registration button 87c is clicked (step u2), the data entered in the text box 87a is registered in the advertiser recruitment data in the contract information database of the advertising contract server 30 (step r3). ).

  If the cancel button 87d is clicked in step u2, the advertiser recruitment process is terminated as it is.

  Through the above operation, the producer can appeal and input the characteristics of his / her product and solicit advertisers.

  Next, logo template data creation processing executed on the producer operation terminal 50 will be described with reference to a processing flowchart shown in FIG.

  Based on the received advertisement request, the producer operation terminal 50 reads the advertisement logo mark stored in the product recruitment data in the contract information database or the advertisement logo mark received by another means such as mailing or e-mail, and monitors it. (Step v1). The advertising logo mark may be created by a producer or a subcontractor upon request of the advertiser.

  The producer operation terminal 50 initializes the variable i by substituting 0 for the variable i (step v2), and adds 1 to the variable i (step v3).

  As shown in the screen image diagram of FIG. 18, the producer operation terminal 50 displays a barcode incorporation area designation screen 91 on the monitor, and allows setting of the barcode incorporation area 102 (i) for the advertisement logo mark 101. (Step v4).

  At this time, the advertisement logo mark 101 displayed on the advertisement logo mark display portion 91a is expressed in black, and the barcode embedded area 102 (i) cannot be disposed so as to protrude from the black portion (colored portion). It is set as follows. This prevents the beauty of the advertising logo mark 101 from being damaged.

  When the barcode change button 91c is clicked (step v5), the process returns to step v3, and 1 is added to the variable i to allow setting of the area where the next barcode is arranged.

  At this time, display is performed so that the type of barcode to be inserted can be discriminated, for example, it is displayed on the screen in a color different from that of the barcode incorporation area 102 (i-1) arranged earlier.

  When the registration button 91d is clicked in step v5, the created data is stored in the hard disk as logo template data (step v6).

  The redo button 91b is a button for returning the area setting process to the previous state, and the cancel button 91e is a button for canceling the logo template data creation process.

  With the above operation, the advertisement logo can be edited so that the barcode can be embedded, and an arbitrary barcode can be automatically incorporated into the advertisement logo.

  Next, the operation of the writing process executed by the producer operation terminal 50 will be described with the process flow chart shown in FIG.

  The producer operation terminal 50 displays the data input screen 92 shown in FIG. 20 and allows data input (step w1).

  Here, four types of data input are permitted as input data A, B, C, and D, and in each data, a text box 92a is provided so that data contents, contents 1, contents 2, and contents 3 can be input. It has.

When the data input is performed and the OK button 92e is clicked, the producer operation terminal 50 reads the logo template data described above (step w2), and substitutes 1 for the variable i to initialize (step w3 ). .

  The producer operation terminal 50 determines whether or not the input data (i) is input, that is, whether or not the input data A is input if i = 1 and the input data B is input if i = 2. (Step w4).

  If the input data (i) has been input, a predetermined patterning rule is applied to the input data (i) to create a two-dimensional barcode 104 (i) as shown in the image diagram of FIG. w5). As the two-dimensional barcode 104 used in this embodiment, a two-dimensional barcode in which cells are arranged in a matrix is used.

The producer operation terminal 50 inserts and synthesizes the two-dimensional barcode 104 into the barcode incorporation area 102 (i) of the logo template data (step w6), and adds 1 to the variable i (step w7 ).

If the input data (i) is empty at the step w4, the background pattern of the advertisement logo mark at the time of printing is fitted and combined into the corresponding barcode incorporation area 102 (i) (step w6 ). As a result, it is possible to prevent the barcode embedded area 102 (i) having no input data from becoming blank and detracting from the appearance of the advertisement logo.

The producer operation terminal 50 returns to step w4 if the variable i is smaller than or equal to the predetermined number n (step w8 ), and if the variable i is larger than the predetermined number n, as shown in the image diagram of FIG. The completed barcode embedded logo 105 is directly printed on the product (step w9 ).

  The barcode-embedded logo 105 is configured to be filled with the ground pattern 106 except for the portion where the two-dimensional barcode 104 is inserted in the advertisement logo mark 101. The ground pattern 106 is not a simple black fill but a black and white pattern having a density similar to the average density of the two-dimensional barcode 104.

  With the above operation, as shown in the perspective view of FIG. 23, the barcode-embedded logo 105, which is an advertisement logo mark embedded with a barcode, can be printed on the article 5 which is a product such as fruit and vegetables.

  Next, the operation of the control device 61 of the consumer operation terminal 60 will be described with reference to the processing flowchart shown in FIG.

  The control device 61 scans the barcode embedded logo 105 printed on the article 5 by the reading device 67 and acquires image data (step y1). The image data acquired at this time acquires image data having a resolution equal to or higher than the resolution of the cell of the two-dimensional barcode 104 so that the two-dimensional barcode 104 can be analyzed.

  The control device 61 detects the orientation and angle of the two-dimensional barcode 104 from the acquired image data, acquires the matrix pattern in which the cells are arranged, and accurately records the data recorded as the two-dimensional barcode 104. Read (step y2).

  At this time, a plurality of two-dimensional barcodes 104 are read. For the same overlapping data, one data is left and the other data is discarded, and the two-dimensional barcode 104 cannot be normally read due to dirt or scratches. This data is also discarded.

When the reading of data is completed in this way, the control device 61 displays various data acquired from the plurality of two-dimensional barcodes 104 on the display device 65, and allows browsing by the user (step y3).
The displayed data includes the URL of the producer and the URL of the store (corresponding to the advertiser in this embodiment). By pressing this button and starting the browser, the home page of the producer or advertiser is displayed. You can browse, and you can browse more detailed information from there.

In addition, a user registration button is displayed on this screen, and it is also displayed that a user can participate in a prize drawing lottery by entering a questionnaire or the like in user registration.
When the user registration button is clicked (step y4), the control device 61 executes an input process (step y5).

  In this input process, user information such as a consumer's name, address, telephone number, and e-mail address, questionnaire information about the product 5 (product), request information that is an improvement plan for the product 5 and requests for environmental awareness, and desired prizes (Prize, green credit, area pass, etc.) Prize information is allowed to be input.

If the input is completed or the user registration button is not clicked in step y4, the process is terminated.
The lottery result of prize winning will be sent to an e-mail at a later date, and the result can be viewed by accessing the home page of the URL entered in the e-mail.

  With the above operation, the data recorded on the two-dimensional barcode 104 attached to the article 5 can be read.

  With the barcode-embedded logo writing system 1 described above, the producer can record the detailed information about the product such as the production area and the residual pesticide concentration that the consumer wants to disclose information on the barcode and attach it to the article 5. Cost increase by attaching this barcode can be covered by advertising volume revenue.

  Advertisers can attach their own advertising logos to various goods 5 as new advertising media, and by appropriately selecting goods 5, they can narrow down the target audience for advertising and marketing. Appropriate advertising based on strategy can be performed.

  Since the data recorded on the barcode includes the addresses of the producer's home page and the advertiser's home page, the consumer can obtain more detailed information on the home page.

  The producer's homepage address recorded in the barcode can be, for example, an address set for the advertiser. Thereby, only when the producer's home page is accessed from the barcode attached to the article 5, the advertisement display linked to the advertiser's home page of the barcode embedded logo 105 of the article 5 is performed. be able to.

  A large amount of data can be stored in the two-dimensional barcode 104, and a plurality of types of data can be arranged, so that data to be provided to consumers can be sufficiently recorded, and the satisfaction of consumers and producers is improved. be able to.

  Since the barcode-embedded logo 105 includes a two-dimensional barcode 104 that is a monochrome pattern and a ground pattern 106 that is a monochrome pattern, the boundary between the two-dimensional barcode 104 portion and the ground pattern 106 portion is visually observed. Is difficult to discriminate, and data can be recorded without losing aesthetics.

  In addition, when reading the two-dimensional barcode 104 of the barcode embedded logo 105 with the consumer operation terminal 60, it can be distinguished from the ground pattern 106 which is a uniform pattern, so that the data is read accurately. Can do.

  Furthermore, since the input data A is recorded four times, the input data B is three, the input data C is four, the input data D is sixteen, etc. Even if some of the two-dimensional barcodes 104 cannot be read due to dirt or scratches, other two-dimensional barcodes 104 storing the same data can be read, and high reliability can be ensured.

  In addition, since the consumer needs to access the homepage again from an e-mail sent at a later date in order to see the lottery result of the prize winning by user registration, the advertisement of the advertiser can be displayed by displaying the advertisement again at this time. Can be made to a consumer multiple times with one product.

  Moreover, since consumer information (customer information) is obtained by user registration, discount information etc. can be provided later by direct mail, electronic mail, etc., and an advertiser or a producer can lead to customer acquisition.

  In addition, since detailed information of the article 5 is recorded on the two-dimensional barcode 104 and can be read by the consumer, for example, when the article 5 is fruit and vegetables, it is possible to know even a cultivation method such as pesticide-free or organic cultivation.

  As a result, consumers can select and purchase products that consider environmental conservation, contribute to environmental conservation, and contribute to improving self-sufficiency by purchasing domestically produced fruits and vegetables. It can contribute to farmers and foster a sense of solidarity and status with producers.

In this case, for example, an environment may be provided in which a consumer can create a group on a homepage or the like, select and register an article suitable for environmental conservation in the group, and a group member can select and purchase the registered article. .
Thereby, a group member can purchase a good thing for environmental conservation, and can obtain a status by competing with other members.

  As shown in the barcode-embedded logo 105 in another example of FIG. 25, a position detection pattern 104a for accurately detecting the orientation and angle, a timing pattern 104b for detecting the arrangement coordinates of the cells, and The two-dimensional barcode 104 may be provided with format information 104c indicating an error correction rate and a mask pattern.

Furthermore, the two-dimensional barcode 104 may be arranged with a gap (margin) at a predetermined interval.
As a result, the reading accuracy and reading speed of the two-dimensional barcode 104 can be improved.

  Further, as shown in the barcode-embedded logo 105 in another example of FIG. 26, a logo may be drawn with a two-dimensional barcode 104, and a two-dimensional barcode 104 with a different scale may be incorporated.

  Thereby, the amount of information can be increased by combining two-dimensional barcodes 104 of different scales.

  In this case, as a method of changing the scale, the amount of information that can be recorded on the two-dimensional barcode 104 is enlarged and reduced to a similar shape as it is, and the scale is made different to read the two-dimensional barcode 104 with different resolutions. Good.

  As another method for changing the scale, the size of the element of the two-dimensional barcode 104 (blank portion indicating whether it is 0 or 1 or filled square) can be stored in one two-dimensional barcode 104 as it is. The overall size may be varied by changing the data capacity.

In addition, as shown in FIG. 24, the ground pattern 106 may be configured with a hatched pattern or the like that is completely different from the two-dimensional barcode 104.
Thereby, the reading accuracy and reading speed of the two-dimensional barcode 104 can be improved.

Further, although the barcode is composed of a two-dimensional barcode, it may be composed of a one-dimensional barcode such as a JAN code.
Thereby, data can be stored even in a one-dimensional barcode.

  In addition, a two-dimensional barcode reading program that executes a reading process (steps y1 to y3 in FIG. 24) is installed in the camera-equipped mobile phone, and the consumer adds the two-dimensional barcode 104 in the barcode-embedded logo 105 with the camera. You may comprise so that it can image | photograph and read with the CCD camera of a mobile telephone.

  Further, the barcode-embedded logo 105 is not limited to monochrome one color, but may be configured to print with any one color. In this case, the image color of the advertiser can be expressed.

  Further, the barcode embedded logo 105 may be constituted by a plurality of color printing. In this case, it is preferable that at least the two-dimensional barcode 104 is composed of a color having a density or lightness equal to or higher than a predetermined value. As a result, a colorful barcode built-in logo 105 can be provided, and the advertising effect can be enhanced.

Further, instead of the printing device 57, a laser writing device for engraving the barcode embedded logo 105 on the article 5 with a fine laser may be provided.
In this case, ink is unnecessary, and the barcode-embedded logo 105 can be written without affecting the taste of the article 5 (such as the taste of the skin portion).

In place of the advertising logo mark 101, a two-dimensional barcode 104 is incorporated into other diagrams such as a mascot, a shop name, a sign, a guide map, a school emblem, characters, a picture, a photograph, etc. Also good.
Thereby, a wide variety of barcode-embedded logos 105 can be provided.

In correspondence between the configuration of the present invention and the above-described embodiment,
The code embedded image recording system of the present invention corresponds to the barcode embedded logo writing system 1 of the embodiment,
Similarly,
The target article corresponds to the article 5,
The advertisement request reception server corresponds to the advertisement contract server 30,
The code embedded image recording apparatus corresponds to the producer operation terminal 50,
The code generation means corresponds to the control device 51 that executes step n5,
The code embedded image generating means corresponds to the control device 51 that executes steps w2 to w9,
The recording means corresponds to the printing device 57 ,
The code embedded image corresponds to the barcode embedded logo 105,
Detailed information corresponds to the input data A, B, C, D,
The advertisement request corresponds to steps p4 to p6,
The present invention is not limited only to the configuration of the above-described embodiment, and many embodiments can be obtained.

The system block diagram of the barcode built-in logo writing system. The block diagram of an advertisement contract server. The block diagram of a producer operation terminal. The block diagram of a consumer operation terminal. The processing flowchart of the process performed with an advertisement contract server. Screen image of the top menu screen. The processing flow figure of goods search processing. The screen image figure of a goods list display screen. The screen image figure of a detailed product information display screen. The processing flow figure of goods offer processing. The screen image figure of a goods offer information input screen. The processing flowchart of an advertiser search process. The screen image figure of an advertisement offer list display screen. The screen image figure of an advertisement offer detailed information display screen. The processing flowchart of an advertiser recruitment process. The screen image figure of an advertiser recruitment information input screen. Process flow diagram of logo template data creation processing. The screen image figure of a barcode incorporation area designation screen. The processing flow figure of the writing process performed with a producer operation terminal. The screen image figure of a data input screen. An image of a two-dimensional barcode. An image of the barcode embedded logo. An image of an article printed with a barcode embedded logo. The processing flow figure of the reading process by a consumer operation terminal. The image figure of the barcode built-in logo of another example. The image figure of the barcode built-in logo of another example.

DESCRIPTION OF SYMBOLS 1 ... Barcode built-in logo writing system 5 ... Goods 30 ... Advertising contract server 50 ... Producer operation terminal 51 ... Control device 57 ... Printing apparatus 101 ... Advertising logo mark 104 ... Two-dimensional barcode 105 ... Barcode built-in logo

Claims (3)

Accept advertisement requests from advertisers at the advertisement request reception server,
Respectively patterned more detailed information of the target object to be recorded in the target object by the code generator code sets write image recording apparatus a two-dimensional bar code of the matrix type multiple generated,
The advertisement logo mark of the advertiser who made the advertisement request using the communication device by the control device of the code embedded image recording device is acquired from the storage device or the e-mail of the advertisement request receiving server ,
The logo template data is set by setting a plurality of barcode-embedded areas allowing the incorporation of a plurality of two-dimensional barcodes so as not to protrude from the colored portion of the advertisement logo mark by the control device of the code-embedded image recording apparatus. Create
The detailed information is obtained by incorporating the two-dimensional barcode into the barcode-embedded area of the logo template data by the code-embedded image generating means and using all the plurality of detailed information that becomes the two-dimensional barcode. If is empty, generate a code-embedded image in which the ground pattern of the advertising logo mark is inserted into the barcode-embedded area and synthesized,
A code-embedded image recording method for recording the code-embedded image on a target article so as to be visible by a recording means. A code generating means for patterning a plurality of detailed information on the target article to generate a plurality of matrix type two-dimensional barcodes;
Means for acquiring the advertiser 's advertising logo from the storage device or e-mail of the advertisement request receiving server ;
Means for creating a logo template data by setting a plurality of barcode-embedded areas allowing the incorporation of a plurality of two-dimensional barcodes so as not to protrude from the colored portion of the advertising logo mark;
If the two-dimensional barcode is embedded in the logo template data of the advertising logo mark and the plurality of detailed information that becomes the two-dimensional barcode is used and the detailed information becomes empty, the advertising logo mark A code embedded image generating means for generating a code embedded image obtained by inserting and synthesizing the ground pattern in the barcode embedded area;
A code-embedded image recording apparatus comprising: recording means for recording the code-embedded image on a target article so as to be visible. A code embedded image recording apparatus for recording a code embedded image;
A code-embedded image recording system comprising an advertisement request receiving server that receives an advertisement request from an advertiser,
In the code embedded image recording apparatus,
Code generating means for patterning a plurality of detailed information on the target article to generate a plurality of matrix-type two-dimensional barcodes;
Means for acquiring an advertisement logo mark of an advertiser who has made the advertisement request from a storage device or an email of the advertisement request reception server ;
Means for creating a logo template data by setting a plurality of barcode-embedded areas allowing the incorporation of a plurality of two-dimensional barcodes so as not to protrude from the colored portion of the advertising logo mark;
If the two-dimensional barcode is incorporated into the barcode-embedded area of the advertisement logo mark and the detailed information becomes empty by using all of the plurality of detailed information that becomes the two-dimensional barcode, the advertisement logo A code embedded image generating means for generating a code embedded image obtained by fitting a ground pattern of a mark into the bar code embedded region and combining them;
A code-embedded image recording system comprising: recording means for recording the code-embedded image on a target article so as to be visible.

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