International Journal of Social Science and Humanities Research, 2025
This qualitative study investigates the role of internal public relations (PR) in cultivating emp... more This qualitative study investigates the role of internal public relations (PR) in cultivating employee advocacy, with a particular focus on workplace reputation advocacy-employees' voluntary communication that supports or promotes the organization's identity, culture, and leadership. As organizations increasingly recognize employees as influential brand ambassadors, internal communication becomes a strategic lever for fostering trust, alignment, and credible public representation. Through in-depth interviews with mid-level employees and internal communication or HR managers, this research explores how leadership messaging, communication transparency, and feedback mechanisms shape employees' willingness to advocate for their organization. Framed by Stakeholder Theory and the Internal Public Relations Model, the study identifies communication practices that build or hinder trust and examines how internal messaging influences employees' emotional connection, professional identity, and sense of loyalty. The findings aim to provide actionable insights for communication and HR professionals seeking to strengthen internal reputation, foster a culture of trust, and mobilize employees as authentic advocates for the organization.
This study explored the role of digital platforms in shaping gender dynamics within Christian rel... more This study explored the role of digital platforms in shaping gender dynamics within Christian religious leadership in Nigeria. Historically, religious leadership in Nigerian Christianity has been predominantly male-dominated, with women often relegated to subordinate roles despite their significant contributions as preachers, healers, and founders. The advent of digital platforms has introduced a new paradigm, offering both male and female leaders with avenues to expand their communication, authority, and influence. Utilizing mediatization theory, this research investigated how online spaces allow women to bypass traditional patriarchal structures, engage broader audiences, and influence religious narratives. Through in-depth interviews with twenty religious leaders across Nigeria's six geopolitical zones and comment analysis from online community interactions, the study identified eight main themes that reveal the complex interactions between gender, authority, and influence in both digital and offline contexts. The findings suggest that while digital platforms provide women with increased visibility and opportunities, male leaders retain a higher level of authority and reach, even in online spaces. The study highlights the dual nature of digital media as both liberating and limiting for female leaders, presenting an environment where empowerment coexists with persistent gendered expectations. This research contributes to understanding how digital platforms impact gendered access to religious authority, revealing the ongoing struggle for gender equality within Christian leadership in Nigeria.
International Journal of Applied Research in Social Sciences, 2024
The increasing globalization of the world has led to a significant rise in the number of students... more The increasing globalization of the world has led to a significant rise in the number of students pursuing education internationally, particularly in the United States. This shift has transformed classrooms and institutions of higher learning into multicultural environments, necessitating that students, professors, faculty members, and other stakeholders develop the skills required to thrive in transcultural learning settings. This research explores the concept of culture and investigates how various cultural elements influence professor-student communication within the classroom. Key themes discussed include the concepts of culture, transcultural communication, cultural dynamism, and strategies for building inclusivity in educational environments. The study is grounded in Hofstede's Cultural Dimensions Theory, which provides a comprehensive framework for understanding the six dimensions that distinguish different cultures. This theoretical approach offers valuable insights into the complex dynamics of communication in multicultural academic settings.
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Papers by BUKOLA L OLOBA