Papers by Christina Utami
Jurnal Entrepreneur dan Entrepreneurship, Nov 23, 2021
The effort in developing the economy and reducing unemployment in Indonesia is through entreprene... more The effort in developing the economy and reducing unemployment in Indonesia is through entrepreneurship. In order to conduct business well, entrepreneurs need to be motivated by several factors in order to have the interest for entrepreneurship. Luthje and Franke's model (LFM) argued that in order to spark the interest for entrepreneurship, it is affected by several factors, which are internal and external factor. Therefore, this goal of this research is to determine how big the impact of internal and external factor on interest for entrepreneurship. The aim of this research is to understand and analyze the effect of entrepreneurial education, consisting of sportpreneur program, personality and self-efficacy on interest for entrepreneurship. There are 4 variables in this study, which are: entrepreneurial education (X1), personality (X2), self-efficacy (X3) and entrepreneurship interest (Y). The research method used is quantitative method, whereby the data was obtained through online distribution of questionnaires. Research sample/subject is East Java KONI athletes that have participated in sportpreneur program in Institusi Surabaya. Based on the result of this research, it is shown that entrepreneurship interest is positively and significantly affected by Entrepreneur education consisting of sportpreneur program and self-efficacy, however, entrepreneurship interest is not affected by personality.
Review of Management and Entrepreneurship
The covid-19 pandemic has forced entrepreneurs to switch to online sales, including Kisah Kita Ng... more The covid-19 pandemic has forced entrepreneurs to switch to online sales, including Kisah Kita Ngopi (KKN) Café. It is essential to know the factors that affect a customer’s Intention to Purchase when online, such as the TAM Factors (perceived usefulness, perceived ease of use) and social factors (social influence, peer influence) attitude towards to use in using online applications. This research uses the SEM data analysis method as- sisted by Partial Least Square (PLS) software. Data collection is carried out by distributing questionnaires in the form of Google forms to people in Sidoarjo and Surabaya who have made online purchases at the KKN Café. In this study, the random sampling technique obtained 85 respondents. The results of this study indicate that (1) perceived usefulness affects atti- tude toward mobile app use, (2) perceived ease of use affects attitude to- ward mobile app use, (3) social influence does not affect attitude toward mobile app use, (4) peer influence affec...
Recognition English for Childhood Application Using Macromedia Flash MX 7.0
In this era of increasingly advanced technology and which has entered the era of free markets, th... more In this era of increasingly advanced technology and which has entered the era of free markets, then the field of education is a key role in the formation of human resources including the introduction of English and computers from an early age in children. Field education is a central point in the formation of Human Resources (HR) quality. The Indonesian government has set a nine-year compulsory education starting from elementary school (SD) for six years and continued to Junior High School (Junior High) for three years. In general, a child begins elementary school level, at the age of six years, but we also need to pay attention to the education of children as early as possible is if the child is 3 years old can be put into play groups (Play Group) and if you have 4-5 years of age can introduction into the Kindergarten (TK). Childs curiosity would arise jikala he found something new and there is a tendency to try this, thats when a child needs proper guidance. Based on above, the wr...
Faktor Penentu Proses Transformasi: Unsur Penting Melanjutkan Transformasi Fakultas Bisnis UKWMS
The Influence of Products' Quality and Price on the Purchasing Decision of Shanya Product
This study aims to determine the effect of price and product quality on product purchasing decisi... more This study aims to determine the effect of price and product quality on product purchasing decisions of Shanya. The variable in this study is the Product Quality variable (X1) and Price Variable (X2). The product quality has seven indicators, namely Performance, Feature, Reliability, Conformance, Durability, Aesthetic, and Fit and Finish. While the price has the indicator which are an affordable price with the purchasing power of customers, the price competitiveness of products with competitors of similar products, discounted price, and the correspondence between the price and quality of products. The population in this study is the population of female Moslem in Kotabaru, Driyorejo in Gresik. The sample of 100 respondents who are a Shanya customers who purchase one time or more. Based on the analysis that has been done, it is known that the variable quality of the product has no effect on product purchasing decisions Shanya. This is because customers Shanya located in Kotabaru, Dri...
The Influence Of Leadership Style Of First Generation, Compensation And Job Satisfaction Against The Employee Performance In Foundation Of Perkumpulan Pengelola Pendidikan Sejahtera Surabaya
International Journal of Scientific & Technology Research, 2019
Every company requires management as an effort to achieve specific goal of company. Not only in p... more Every company requires management as an effort to achieve specific goal of company. Not only in public sector, but the private sector also required good management in order to provide good service to public who need it. The Foundation of Perkumpulan Pengelola Pendidikan Sejahtera Surabaya established since 1960. The Foundation of PS3 oversees Senior High School of Sejahtera and Vocational High School of Sejahtera. This study aimed to examine and analyze whether the leadership style, compensation and job satisfaction had an affect against the employee performance. This study used quantitative approach by collecting data through offline questionnaires. The object of this study was active officer in Foundation of P3S with minimum service life of 10 years. The total sample in this study was 119 people that obtained by using purposive sampling technique. This data analysis used in this study was multiple regression analysis by utilizing software of SPSS. The results of this study indicat...
The Influence of Implication Customer Relationship Management and Trust Toward Satisfaction and Customer Loyalty on Quantum Plastic
The goal of this study is to look the effect of CRM (Customer Relationship Management) and confid... more The goal of this study is to look the effect of CRM (Customer Relationship Management) and confidence on Quantum Plastic satisfaction and loyalty. This study is a quantitative research and using SEM-PLS as analysis tool. The sampling data method in this study is to give a sheet of questionnaires to 40 Quantum Plastic’s customers. The validity and reliability of this method are taken from data results’ fitness. There are 5 results of this study : CRM (X1) has a significant effect toward customer’s satisfaction (X3). Customer trust (X2) has a significant effect toward satisfaction (X3). Customer Satisfaction (X3) doesn’t have any effect toward their loyalty (Y1). CRM (X1) has a big impact toward customer loyalty (Y1). And customer trust (X2) has significant impact toward their loyalty (Y1).
Analisis Corporate Social Responsibility (CSR) Ritel Modern Skala Besar Terhadap Peningkatan Kinerja Pemasaran, Keuangan Dan Daya Tahan UKM
Corporate Social Responsibility (CSR) is a form of large-scale industrial responsibility for the ... more Corporate Social Responsibility (CSR) is a form of large-scale industrial responsibility for the conduct of cultural adaptation with social environment. CSR is a program, which includes various forms of activities that may be a solution for social problems which include the creation of employment opportunities , health, education, economy and environment. The purpose of this study was to Know and analyze the effect of the implementation of the CSR program conducted on the performance of major retail marketing, financial performance and endurance of the SME business. A number of 149 SMEs suppliers of large scale retail respondents.
The Analysis of Price and Promotion Influence Toward Purchasing Decision in Athalia Daily Spa and Slimming Banyuwangi Jawa Timur
Athalia had not analyzed the influence of price and promotion to purchase decision of Athalia’s s... more Athalia had not analyzed the influence of price and promotion to purchase decision of Athalia’s services before. The purpose of this research was to analyze price and promotion’s affection simultaneously to purchasing decision of Athalia’s services, to analyze price’s affection partially to purchasing decision, and to analyze promotion’s affection partially to purchasing decision, to make the best strategy for the future. This research used quantitative research method with the questionnaire for the respondents. The sampling method was Proportional Stratified Sampling. The conclusion of this research was price (X1) and promotion (X2) simultaneously affected purchasing decision, price partially affected purchasing decision, and promotion partially affected to purchasing decision. The limitation of this research was the result of determination coefficients (R2), gave the information only 30.7% purchasing decision (Y) had been affected by price (X1) and promotion (X2). The other limita...
The Factor Analysis on Professionalism in Family Businesses
Research abounds with the nuances of family business. Our study contributes to the family busines... more Research abounds with the nuances of family business. Our study contributes to the family business literature by showing how professionalism can influence family business. Professionalism refers to the extent owners manage to fulfill their assigned roles and commitments to the companies. This article is a quantitative study using exploratory factor analysis to describe variability among variables. We analyzed professionalism factors by involving 49 family businesses. While exploring professionalism factors from the owners of family businesses, we confirmed the data using Confirmatory Factor Analysis. There were four indicators of professionalism factors in Family Business: lines of authority, respect for the hierarchy, control management, and future investment. The results of this research indicated respect for the hierarchy had the highest factor value of 0.846.
The Effects of Word Of Mouth And Product Attributes Toward Purchase Decision On Ice Manias
This research aims to test the effect of word of mouth and product attributes toward customer dec... more This research aims to test the effect of word of mouth and product attributes toward customer decision to buy Ice Manias both partially and simultaneously. The variables studied in this research are word of mouth (X1) and product attributes (X2). Word of mouth has four indicators which are word of mouth intensity, positive word of mouth, negative word of mouth, and the content of word of mouth. Product attributes also have four indicators which are price, speed of service, menu variance, and taste. The analytical tool used in this research is multiple regression. The populations in this research are those who have ever bought Ice Manias products and the number is infinite. The size of the sample is 35 respondents with a sampling technique of convenience sampling method. The analysis result shows that word of mouth and product attributes have a significant effect both partially and simultaneously toward purchase decision of Ice Manias.
The Business Development of Swallow Bird Nest's House in Kapuas District, Central Borneo
The purpose of this study is to determine the feasibility of thebusiness development of swallow b... more The purpose of this study is to determine the feasibility of thebusiness development of swallow bird nest’s house in Kapuas, Central Borneo. In this research will be discussed through 6 aspects of the feasibility study. They are legal, environmental, market, technical and technological, management, and financial aspects. Based on the legal, environmental, market, technical and technological, and management aspects are declared feasible to be developed. In the financial analysis, the total investment required is Rp 1,913,180,000.00. To analyze the feasibility of this business, the calculation methods that used are Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI), with 3 scenarios analysis, which are pessimistic, moderate, and optimistic scenario. In the pessimistic scenario, the result of PP is 6 years and 9 months, NPV is Rp 1,876,257,363.00, IRR is 19%, and PI is 4.2. In the moderate scenario, the result of PP is 5 years and ...
Customer Experience Terhadap Customer Loyalty Dengan Mediasi Customer Engagement Dan Customer Trust CV. Wahyu Pratama
PERFORMA, 2021
Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, s... more Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar pengaruh signifikansi variabel customer experience terhadap customer loyalty. Selain itu, penulis juga meneliti seberapa besar pengaruh variabel mediator customer engagement dan customer trust untuk mencapai keloyalan konsumen di perusahaan CV. Wahyu Pratama. Responden dari penelitian ini sebanyak 70 orang yang merupakan konsumen yang telah melakukan pembelian lebih dari 1 kali. Metode penelitian yang digunakan adalah metode kuantitatif. Hasil dari penelitian ini menunjukkan bahwa customer experience berpengaruh secara signifikan terhadap customer loyalty, customer experience berpengaruh secara signifikan terhadap customer engagement, customer experience berpengaruh secara signifikan terhadap customer trust, customer engagement berpengaru...
Jurnal Ilmu Manajemen, 2021
The economic growth of the food and beverage industry in East Java keeps on increasing. In 2018, ... more The economic growth of the food and beverage industry in East Java keeps on increasing. In 2018, Cikake was established in Surabaya, offering rice-bowl as its main product. Since 2019 Cikake has had its first outlet at a food court called Foodland Pandaan, in Pandaan, East Java. Cikake has a commitment in which every two years will open several offline stores or outlets starting from several cities around Surabaya. During two years running, Cikake's sale turnover has always fluctuated, which has drives Cikake to do promotional activities to improve Cikake's brand image and purchase intention of Cikake consumer. This research aims to determine the effect of promotional mix on purchase intention, the effect of promotional mix on brand image, the effect of brand image on purchase intention, and the effect of promotional mix on purchase intention by mediating brand image. This type of research is quantitative. The population in this research is people who have an interest in Cikake product. The sample consists of 190 respondents using the purposive sampling technique. Data analysis in the research uses Partial Least Square with SmartPLS 3.0 program to calculate data. This research indicates that brand image significantly mediates the effect of promotional mix on purchase intention. Likewise, the promotional mix significantly affects brand image. Also, promotional mix and brand image significantly affect purchase intention.
Analysis of Attitude, Subjective Norm, Positive-Negative Anticipate Emotion Toward Desire And Intention In The Modern Retail Consumer
Arah Transformasi Universitas Katolik Widya Mandala Surabaya: Tinjauan Dari Perspektif Transformasi Karakter Individu Dan Organisasi
Manajemen ritel: strategi dan implementasi operasional bisnis ritel modern di Indonesia / Christina Whidya Utami
1 Manajemen Pemasaran 2 Perdagangan Eceran Manajemen Ritel Strategi Dan Implementasi Operasional Bisnis Ritel Modern Di Indonesia Christina Whidya Utami, 2010
xxvi, 366 hal.; 26 cm
Manajemen Barang dagangan dalam bisnis ritel
Buku Manajemen barang dagangan dalam bisnis ritel menjelaskan bagaimana mengelola barang dagangan... more Buku Manajemen barang dagangan dalam bisnis ritel menjelaskan bagaimana mengelola barang dagangan (merchandise) yang efektif dalam menumbuhkan impulse buying konsumen yang akhirnya dapat menjaga tercapainya omzet penjualan yang optimal bagi peritel
Upaya Relasional Dan Outcome Relasional Dalam'Membangun Retensi Pelanggan Pada Peritel _ (Studi Pada Ritel Orientasi …
isjd.pdii.lipi.go.id
Page 1. '"9552' JURNALIWIDYA MANAJEMEN 8{Al(UNTANS|[&a... more Page 1. '"9552' JURNALIWIDYA MANAJEMEN 8{Al(UNTANS|['loI16;'Nci.3,'Desember' 2UU6=271 UPAYA RELASIONAL DAN OUTCOME RELASIONAL DALAM ' MEMBANGUN RETENSI PELANGGAN PADA PERITEL _ (STUDI ...
Manajemen Ritel: Strategi dan Implementasi Ritel Modern
Jakarta: Salemba Empat, 2006
Jakartaxx, 300 p, Tab, Gbr, 26 cm
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Papers by Christina Utami