Jurnal Abdimas Bina Bangsa
Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa

OPTIMALISASI PRODUK DAN PEMASARAN UMKM PENGRAJIN KURSI BAMBU HITAM (KUBU-TAM) DESA SIMPANG MBACANG

Alfis Arif (Institut Teknologi Pagar Alam)
Debi Gusmaliza (Institut Teknologi Pagar Alam)
Elpita Aisyah (Institut Teknologi Pagar Alam)



Article Info

Publish Date
12 Dec 2023

Abstract

The aim of this service is to optimize the products and marketing of MSME black bamboo chair craftsmen (Kubu-Tam) in Simpang Mbacang Village. UMKM Kubu-Tam Simpang Mbacang in carrying out the production process still uses manual tools and the sales process is still conventional and there is no financial recording system. This affects the amount of production and marketing which is not optimal which results in not maximal income. So, in this service, education and application will be carried out regarding the use of electrical production tools/machines, creating social media and e-commerce for digital marketing and financial recording systems. The method used is the DMAIC method and the realization is carried out through lectures and direct practice. The evaluation method used is pretest and post-test. The results of the service show that production equipment is electrical/machined, sales are using social media, e-commerce and there is a financial management system for MSMEs. And the results of the pretest and posttest showed an increase in participants' understanding from 40% to 90%. This means that community service activities were successful

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Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...