(JUMPER)
Vol. 1 No. 1 (2023): July

MARKETING STRATEGY ANALYSIS IN A GLOBAL MARKET

Muhammad Ilham Wardhana Haeruddin (Faculty Economics and Business University State of Makassar)
Muh. Ichwan Musa (Faculty of Economics and Business, Universitas State of Makassar)
Agung Widhi Kurniawan (Faculty of Economics and Business, Universitas State of Makassar)



Article Info

Publish Date
06 Jul 2023

Abstract

This study uses qualitative research, analysis of the author's point of view, and relevant literature citations, expert opinions, and previous findings to support their arguments. This article explains how marketing strategies are practiced in Indonesia's global or international market. As we already know that global promotion is an act of demonstrating global marketing that a company has with a global advertising strategy, global business sectors, global items and global standards in various locations. Another challenge for companies using promotional strategies is globalization. companies have to compete with companies that have a lot of money and high-quality goods as a result of globalization. Indonesia has been a controversial target market to date. All leaders must concentrate on the global climate due to globalization and market competition. The purpose of this study is to determine the driving factors that influence marketing strategies in the Indonesian market and the company's development in the global market

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Journal Info

Abbrev

JUMPER

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance ...