Toba: Journal of Tourism, Hospitality, and Destination
Vol. 1 No. 2 (2022): Mei 2022

Strategi Komunikasi Pariwisata Dalam Meningkatkan Pendapatan Masyarakat Desa Lauwon

Wahyudi (Universitas Muhammadiyah Luwuk)
Kisman Karinda (Universitas Muhammadiyah Luwuk)
Falimu Falimu (Universitas Muhammadiyah Luwuk)



Article Info

Publish Date
28 Jun 2022

Abstract

Tourism is a potential to increase development that develops the noble values ​​that exist and are still being discovered today and preserved for the future. Communication is basically a social process carried out by individuals by using symbols to create and interpret similarities in meaning. The research objective is how tourism communication strategies increase the income of the Lauwon village community, East Luwuk District. The analytical approach of this research is carried out systematically by taking and compiling data obtained through interviews, observations and literature studies, classifying data, describing it into units, synthesizing, compiling into patterns, and choosing which ones to use. What is important, what will be researched, and draw conclusions that are easy to understand. The results of the research carried out that the communication strategy carried out through advertising and marketing and public relations although it has not increased too much but tourist sites are starting to get attention from the government and the Lauwon village community in the implementation of their management.

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Journal Info

Abbrev

toba

Publisher

Subject

Social Sciences

Description

TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan ...