Add specific announcement metrics you're targeting here (traffic/MRR/leads/adoption etc). Goals should be measurable and tied to your high-level primary and secondary goals.
Announcement Success Metrics
Goal
Success Metric
Target
Actual (fill in post launch)
Goal
Success Metric
Target
Actual (fill in post launch)
Expansion revenue
e.g "New trials in small B2B segment"
e.g. "10% increase in trials"
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